We are excited to introduce Oliver Peoples WEST, a new segment of the Oliver
Peoples brand that embodies the coastal, California lifestyle. Created with
sundrenched weekends in mind, the collection is fashioned for a life in motion,
and inspires wearers to Embrace the
Horizon. Go West.
The concept of WEST celebrates a complete state of
mind. Oliver Peoples WEST is inspired by
the active coastal life – following the Oliver Peoples wearer into weekends filled
with days spent on the beaches of Malibu, sunrise hikes through the mountains,
and windswept drives along the Pacific Coast Highway.
Oliver Peoples WEST symbol is an evolution from the well-recognized Oliver
Peoples brand logo and evokes the image of a rising or setting sun. The Oliver
Peoples circle, triangle and square motif was abstracted, reduced and refined to
create a visual association between the new segment and the mainline. It
symbolically represents that the collection is designed to be worn for any
activity, From Sunrise to Sunset.
While staying true to the Oliver Peoples core values
of high quality, discreet branding and a vintage inspired aesthetic, Oliver
Peoples WEST embodies an innovative approach to effortlessly cool yet
functional design with product details that specifically reference an active
way of life. Each of the seven styles in
the launch collection is named in honor of a quintessential California coastal element
(beach, a canyon, a plant, etc.). The
sunglasses feature a hybrid material temple that fuses fine titanium, acetate,
and a silicone grip for superior fit and all-day comfort. The predominantly unisex shapes are retro yet
classic, with a hint of sporty, making them perfectly suited for any activity
without sacrificing style. A subtle blue
enamel WEST logo adorns the temple ends, maintaining the discreet branding
principal of Oliver Peoples.
polarized lenses for superior vision and protection are offered in every Oliver
Peoples WEST sunglass. ‘Maliblu,’ an
exclusive Oliver Peoples WEST signature lens color, represents the reflection
of the radiant Pacific Ocean and the cloudless warm weather sky. The vibrant blue hue originated at the Oliver
Peoples Malibu boutique, where the custom-dyed color was a popular staple. Each style in the Oliver Peoples WEST
collection is available with the ‘Maliblu’ lens option.
by marine sailcloth material, the custom case is made from a resilient canvas
built to endure rugged use outdoors. The curved shaping echoes the Oliver
Peoples WEST logo and conveniently provides storage for sunglasses, keys, credit
cards and a mobile phone- an essential benefit for active individuals. The white, drawstring cloth features the
Oliver Peoples WEST logo, which when held up to light, forms a full sun.
Oliver Peoples West arrives at Oliver Peoples boutiques March 1, 2014 and will be available for purchase on the website and at select retailers later in the month.