In celebration of Oliver Peoples 25th anniversary, we are pleased to announce that Ray Liotta and Bar Paly will be the faces of our Resort/Spring 2013 campaign. To maintain our reputation for producing spirited short films and beautiful still photographs, we have enlisted Patrick Hoelck to help bring to life the special edition anniversary collection. In homage to Oliver Peoples Hollywood heritage, the campaign was shot on Stage 9 of the famed Sony Studios lot in Culver City, California.
With more than 60 features to his credit, Ray Liotta has starred in numerous critically acclaimed films, but was best known for his portrayal of Henry Hill in the legendary crime-drama GoodFellas and his role as Joe Jackson in Field of Dreams. Liotta can also be seen in the upcoming films Killing Them Softly with Brad Pitt and The Place Beyond the Pines with Ryan Gosling and Bradley Cooper. Born in Russia and raised in Tel Aviv, Bar Paly is an actress currently residing in Los Angeles. She recently finished filming Paramount Pictures’ Pain and Gain directed by Michael Bay, in which she stars opposite Mark Wahlberg and Dwayne Johnson. Patrick Hoelck is an American photographer and director. In 2002, TAR, his first self-published book of images and short stories, served as the catalyst for his career as a professional photographer. In 2010, he made his feature film directorial debut with Mercy. He has since worked with some of Hollywood’s most famous faces including Clint Eastwood, Emily Blunt, Samuel L. Jackson, Mark Ruffalo, and Katie Holmes.
In contrast with previous Oliver Peoples lifestyle campaigns, Hoelck utilized a minimalist approach to highlight and emphasize the true beauty in each piece of eyewear within the collection. The still photographs are studio shots, while the short film is set on an empty sound stage. The choice to pair actors Ray Liotta and Bar Paly was deliberate. Oliver Peoples prides itself on bringing together two distinct individuals to create an interesting combination that dynamically reflects elements of the Hollywood brand’s DNA and visual identity. Liotta’s masculinity contrasted with Paly’s irresistible appeal, work to create an enticing cat-and-mouse effect. Johnny Wujek, who can be credited with Katy Perry’s unique style and seen on next season’s America’s Next Top Model, brought a sophisticated, high fashion element to the shoot.
Hoelck says, “Working with Oliver Peoples was one of the most refreshing creative collaborations I have ever had. The concept unfolds as a classic tale of a man's interest in the opposite sex. Mystery and lure define the 25th anniversary of Oliver Peoples. It is a moment where time stops and the power of elegance and curiosity, drives a man to follow.”
Along with a unique selection of both men’s and women’s sun and optical frames, the collection will feature two commemorative styles that pay homage to the company’s 25 successful years in business. The celebratory styles were originally conceived in 1989, just 2 years after the original Oliver Peoples collection debuted. With the anniversary approaching, Larry Leight, Oliver Peoples Founder and Creative Director, was reflecting on the company’s history and the evolution of the iconic designs that define the brand’s heritage. After hours of combing his personal archive of frames, catalogs, and design notes, he came across a sketch dated 1989 and instantly knew the serendipitous find was perfect to represent 25 years in the making. The special edition celebratory frames, XXV-RX and XXV-S, feature strong plastic frame fronts fused with intricately filigreed metal details.
The Anniversary campaign photographs and the special edition 25th anniversary frames will launch in October 2012 and will be offered at Oliver Peoples retail boutiques and select stores worldwide. The accompanying short film will debut in Spring 2013.