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Historical Timeline

Key milestones in our history

1986 | Oliver Peoples, Los Angeles

First Oliver Peoples boutique opens in West Hollywood, CA on iconic Sunset Blvd...

1987 | German Manner VOGUE Cover

Larry Leight designs a special frame for Andy Warhol to wear for Vogue's cover shoot.

1987 | VEE: The Introduction of the Oliver Peoples Collection

Oliver Peoples presents its first collection at Vision Expo East in NYC...

1988 | "Working Opticians"

Oliver Peoples designs and creates, in-house, the first advertising campaign, featuring its own staff of real opticians.

1988 | The Magazines: Gaining Popularity Phase 1

Featured stories and fashion editorial spreads highlighting Oliver Peoples eyewear begin appearing in top fashion magazines around the world.

1989 | Neiman Marcus Christmas Catalog: Phase 2

High-end landmark department store Neiman Marcus showcases Oliver Peoples' best selling frame in their famous Christmas catalog, with a readership of over a million viewers: Style 505 in Tokyo Tortoise with antiqued metal detail and filigree, and a handmade tortoiseshell case.

1989 | Oliver Peoples, Japan

First Oliver Peoples international gallery opens in Tokyo, Japan.

1989 | Time Magazine Article

Time Magazine publishes a full page article about the success of Oliver Peoples, including interviews with top optical retailers in New York City, who claim they have never seen a phenomenon of such magnitude in all their years in the industry...

"I have not seen a phenomenon like it in the optical world. People are asking for Peoples frames by name."

- Richard Morgenthal, TIME Magazine, July 10th 1989 / PRESIDENT OF MORGENTHAL-FREDERIC'S OPTICIANS

(NEW YORK CITY'S MOST ESTABLISHED OPTICAL STORE)

1994 | Paul Smith License

Oliver Peoples enters a licensing agreement with famed British clothing designer Sir Paul Smith to design Paul Smith Spectacles...

1997 | Oliver Peoples, Neiman Marcus Beverly Hills

Oliver Peoples' first optical department opens in prestigious shopping destination Neiman Marcus, Beverly Hills

1998-2000 | Oliver Peoples, NYC

Oliver Peoples opens the third retail location in Soho and fourth on Madison Avenue, NYC.

2001 | Oliver Peoples CD Fuses Sight and Sound

Oliver Peoples begins to market its own CDs...

"Music and Style, Sound and Vision...worldwide melodies to keep your life in focus."

- Rudy Manheim, Oliver Peoples Music Director & Former Sunset Store Manager of 20 years

2001 | Web Marketing

Oliver Peoples launches www...

2003 | VFX Sunglass Lenses

Oliver Peoples introduces VFX to the market: its own exclusive, technologically-advanced Polarized and gradient Photochromic mineral glass lenses in custom colors...

  • Non- Reflective Coating eliminates distracting bounce-back glare
  • Oleophobic Protection repels water, dust, oil and fingerprints
  • Oliver Peoples exclusive Breath Logo

2004 | Launch of Mosley Tribes

MOSLEY TRIBES, a unisex sunglass brand by the same design and marketing team as Oliver Peoples, fuses the knowledge and aesthetic of Oliver Peoples with visionaries from the active lifestyle and sports performance worlds...

2005-2008-2009 | Southern California Stores

Oliver Peoples opens the fifth, sixth and seventh retail locations in the renowned South Coast Plaza in Orange County, CA, the international shopping destination Malibu Country Mart in Malibu, CA, and the Fashion Valley Mall in San Diego, CA.

2008 | Twenty Year Anniversary

Oliver Peoples celebrates its 20 Year Anniversary by collaborating with Hollywood icon Robert Evans (legendary producer of The Godfather) to produce the first brand marketing film, "Mind Games", as well as design a namesake frame...

2008 | The Iconic Frames

In celebration of the 20 Year anniversary, Oliver Peoples commissions artist renderings of 9 brand-defining designs from the brand’s history...

OP-505 [1987] - The first frame introduced in the Oliver Peoples debut collection. This spectacles design was created in faux tortoiseshell plastic with filigree antique metal temple detailing, reminiscent of early American, machine-age craftsmanship (circa 1927). The classic design, inspired by famous intellectuals of that era, was the first of a series of optical frames available with clip-on sunglasses, which changed the direction of eyewear globally.
O’Malley [1988] - A handmade acetate optical frame modeled after the classic eyeglasses worn by Los Angeles Dodgers’ former owner, Peter O’Malley. Twenty years later, the O’Malley is a legendary frame and remains in the current Classics collection.
MP-2 [1989] - A filigreed metal frame with thin faux tortoise plastic inserts that complemented the retro lens shape. This combination of metal and plastic was revolutionary and became one of the most recognizable frames from the collection.
OP-4 [1990] - A combination of progressive styling and subtle vintage elements, such as faux tortoiseshell and flat-base lenses. The unique design was recognized as both an optical frame and a sunglass.
OP-6 [1991] - The first Oliver Peoples frame made specifically for women. It was a mixed-media frame with a metal front and a combination of uniquely blended metal and tortoiseshell temples. Feminine and graceful in style, flat-base lenses gave the design a retro sensibility.
Aero (1997) - Inspired by the mid-50s aviator-style sunglasses favored by pilots. This remixed classic double-bridge metal frame launched an entire story and reinvented the Aviator as we know it today. The iconic and now legendary Oliver Peoples frame attracted the attention of some of the most influential and recognizable faces in the fashion and entertainment industries. Its popularity continues today and the style remains in the current Classics collection.
3-Piece Rimless [1999] - Reminiscent of the most recognizable 1920s and 30s optical eyewear. These significant designs helped to reflect and define the Oliver Peoples Collection as vintage-inspired.
Tycoon [2004] - A bold, hand-sculpted acetate optical frame inspired by the timeless eyewear worn by famed 1950s musician, Roy Orbison. This style also evokes images of a powerful Hollywood director archetype. Favored as a sunglass as well, the style remains in the current Classics collection.
Harlot [2007] - Evolved from the 1970s oversized trend that has dominated the eyewear industry since 2004. Unique to this design was the beautifully flattering lens shape and luxurious metal detailing that became the most desirable, provocative sunglass among glamorous female celebrities in Hollywood.

2009 | Modern Hollywood Inspiration

Oliver Peoples collaborates with Zooey Deschanel (Almost Famous), an ideal  representation of modern Hollywood, on their second successful short film, “Catch a Tuesday,” and frame in her name.

2009 | Oliver Peoples, Bergdorf Goodman & Ron Herman

Oliver Peoples opens shop-in-shops at Bergdorf Goodman, New York City and Ron Herman Melrose, Los Angeles.

2010 | Oliver Peoples Vintage

Oliver Peoples launches Original Vintage Circa 1987: Larry is inspired to explore his personal archive and wholesale collection of original Oliver Peoples designs...

Building on the popularity of these original designs, Oliver Peoples re-releases a limited quantity of three iconic, brand-defining styles from the first wholesale collection. The OP-505, with filigreed antique metal temple detailing, was the first style introduced in the 1986 debut collection and the OP-1955 was a unique style recognized for its contrasting tortoise shell colors.  The third was the O’Malley, named after former LA Dodgers’ owner Peter O’Malley. Also worn by Christian Bale in the classic cult film, "American Psycho," the O’Malley remains one of the most recognizable frames in Oliver Peoples’ history.

Jay Penske’s Dragon Books, the hilltop Bel Air gallery featuring rare 1st edition literary treasures, is the perfect sophisticated setting to showcase the original frames in a photo shoot and short film.

"WITH THE ACQUISITION OF THAT ORIGINAL VINTAGE ARCHIVE & OUR ABILITY TO RECREATE THE ESSENCE OF EACH UNIQUE FRAME, WE TAPPED INTO SOMETHING NO OTHER EYEWEAR DESIGNER HAD: TIMELESS SHAPES, HIGH QUALITY, & FUNCTION IN BEAUTIFUL STYLES & CLASSIC COLORS. WHILE EVERYONE ELSE WAS FOCUSED ON FUTURISTIC, EXPERIMENTAL DESIGNS, OLIVER PEOPLES MOVED IN A MORE VINTAGE, RETRO-INSPIRED DIRECTION. OTHER DESIGNERS IN THE INDUSTRY FOLLOWED. TODAY WE STRIVE TO CRAFT INNOVATIVE STYLES FOR PROGRESSIVE INDIVIDUALS WHO SET THE TRENDS WORLDWIDE."

- LARRY LEIGHT FOUNDER & CREATIVE DIRECTOR

2010 | Classic Hollywood Inspiration

‘les enfants sennuient le dimanche (The children are bored on Sundays)’: Shirley Manson and Elijah Wood play at the Paramour Estate in Los Feliz, California, for the Oliver Peoples 2010 Campaign...

2011 | Contemporary California Living Inspiration

Oliver Peoples aligns with acclaimed photographer and aspiring director, Lisa Eisner, to create its 2011 campaign...