Soon after Oliver Peoples introduced its first collection to the world in 1987, the brand created an ad campaign titled ‘Working Opticians.’ These three revolutionary images depicted miniature versions of actual Oliver Peoples employees constructing a frame, reinforcing the creed that the product is hand-crafted by real opticians.
As part of our 25-year Anniversary celebration, we are pleased to introduce a new institutional image developed to honor the original ‘Working Opticians’ campaign. Created by Jon Manheim, son of our music director and Malibu Boutique Manager Rudy Manheim, the ‘1987’ graphic revisits the original concept of ‘working by hand.’
Says Jon: “Oliver Peoples is a company that is dedicated to the craftsmanship and artistry of eyewear. This is evident not only in the high-quality of product but in the people who work to make this company what it is. 25 years ago this concept was brilliantly illustrated in the campaign that launched the company, Working Opticians. To celebrate the silver anniversary of Oliver Peoples we wanted to return to this campaign and re-imagine it for 2012. We stripped everything down to focus on the craft of making great eyewear. Everything starts with a human hand, from the designers who draw the glasses to the people who assemble them. Blueprints are drawn up; parts are assembled and then reassembled. And at the end of every day since 1987, a beautiful product is made.”
The numbers of the ‘1987’ graphic are each comprised of collaged Oliver Peoples and eyewear-related hand-drawn images. Among these include the original Sunset boutique, various instruments and tools used in designing and fitting frames, iconic styles and more. We are pleased with the eclectic and appropriate result of this initiative that plays homage to our foundation of Working Opticians.