June 2007 – This summer, Oliver Peoples Eyewear teams up with Nom de Guerre for a limited edition collaboration sunglass. Dropping exclusively at Nom de Guerre on June 18th , the bold, retro style is the ultimate “East Coast meets West Coast” accessory.
Nom de Guerre is a creative collective founded by Holly Harnsongkram, Wil Whitney, Devon Turnbull, and Isa Saalabi. The concept of the collective is to combine basic and diverse influences from art, fashion, and various New York subcultures to create a composite culture and product. The store opened October, 2003, in downtown Manhattan. Invisible to the average passerby, the space is inspired by underground sites such as bunkers, tunnels, and archeological digs, creating a sense of otherworldliness. Nom de Guerre has the look of a high-end Army/Navy outpost with a similar emphasis on utilitarian basics.
Oliver Peoples, a Los Angeles based brand, draws inspiration from the extensive array of Hollywood culture including, fashion, sports, music, film, and the red carpet. Celebrating 20 years this upcoming season, they have established their position as the premiere global eyewear brand.
Progressive dressers on both coasts can unite behind the exclusive collaboration. Available in two classic color ways, Dark Mahogany and Black, the thick, hand sculpted acetate design was inspired by the legendary 1950s musician Roy Orbison’s classic style. Retro pin detailing and throwback 0-base, flat lenses, make the fresh, unisex frame effortlessly stylish.
Headquartered in Beverly Hills, CA, Oliver Peoples Inc. was co-founded in 1986 by eyewear visionary and designer Larry Leight. Through the years, Oliver Peoples has built a loyal following through marketing and sales strategies unique in the eyewear industry. The company currently has distribution in more than 60 countries worldwide and operates 8 retail stores located in New York (2 stores), Los Angeles (2 stores), Malibu, Costa Mesa, Vegas (February 2008), and Tokyo. The Oliver Peoples brand is worn by many of the world’s most progressive and influential professionals, including many in the entertainment industry. In addition to the Oliver Peoples brand, the Company also has the Global rights to market and distribute Paul Smith eyewear which was launched in 1994. This collection includes prescription eyewear and sunglasses featuring whimsical yet classic designs and attention to detail synonymous with Britain’s leading fashion designer, Paul Smith. Most recently, the Company launched Mosley Tribes is a street luxury brand inspired by remixed classics. To view select Oliver Peoples styles online, please visit www.oliverpeoples.com.
Media Contact: Jamie Katz, Oliver Peoples, Inc 323-951-0010