The collaborative is based on shared values and mutual purposes: the quest for timeliness rooted in timelessness; the commitment to exceptional quality, superior craftsmanship, and pureness of shape; the utmost attention to detail and the assumption that beauty should be functional, with remarkable swiftness and lightness.
Artist Walter Pfeiffer, known for the energetic directness of his photographic gaze, lensed the launch campaign, which features a cast of diverse individuals against the backdrop of Hamburg, the place where the Jil Sander story started. The contrast between the blunt clarity of the visual intent and the carefree spirit of the portraits captures the essence of the project, which juxtaposes the Californian roots of Oliver Peoples with the European heritage and the modernist aesthetic of Jil Sander.
