Heritage / Milestones

Brand Milestones

1987
SUNSET BOULEVARD

The first Oliver Peoples boutique in West Hollywood, CA on iconic Sunset Blvd., starts selling the first original collection inspired by vintage frames purchased from an estate auction.

1987
ANDY WARHOL

Larry Leight designs a special frame for Andy Warhol to wear for German Manner Vogue’s cover shoot.

1987
THE MAGAZINES

Featured stories and fashion editorial spreads highlighting Oliver Peoples eyewear begin appearing in top fashion magazines around the world.

1988
WORKING OPTICIANS

Oliver Peoples designs and creates in-house the first advertising campaign, Working Opticians, featuring its own staff of real opticians. This approach and expertise in eyewear remains at the heart of the brand philosophy.

1989
NEIMAN MARCUS CATALOG

High-end landmark department store Neiman Marcus showcases Oliver Peoples’ bestselling frame in their famous Christmas catalog.

1989
OLIVER PEOPLES TOKYO

Oliver Peoples opens it’s first flagship location in Japan. Two additional stores are added in Daikanyama (2012) and Nagoya (2013).

1989
TIME MAGAZINE

Time Magazine publishes a full page article about the success of Oliver Peoples including interviews with the top optical retailers, who claim they have never seen a phenomenon of this magnitude in all their years in the industry.

1994
PAUL SMITH LICENSE

Oliver Peoples enters a licensing agreement with famed British clothing designer Sir Paul Smith to design Paul Smith Spectacles.

1998
OLIVER PEOPLES SOHO

The third Oliver Peoples boutique opens in Soho, New York.

2000
AMERICAN PSYCHO

The iconic film American Psycho is released with an homage to Oliver Peoples. The influential style of Wall Street and the New York banker’s uniform is epitomized by the intellectual style of Oliver Peoples.

2000
OLIVER PEOPLES MADISON

The fourth Oliver Peoples boutique opens on Madison Avenue in New York City, and later relocated in 2011.

2000
SIGHT AND SOUND

Oliver Peoples begins to market its own CDs. Music plays an integral role in contributing to the OP lifestyle. The creation of a CD has been an ongoing pursuit to discover the freshest music across the globe.

2003
PROPRIETARY GLASS LENSES

Oliver Peoples introduces its own exclusive, technologically-advanced polarized and photochromic mineral glass lenses in custom colors, featuring the most advanced coatings and the Oliver People breath logo

2005
OLIVER PEOPLES COSTA MESA

The fifth Oliver Peoples boutique opens in Costa Mesa, California at South Coast Plaza.

2007
OLIVER PEOPLES MALIBU

The sixth retail location opens in prestigious Malibu, California. With proximity to both Hollywood and the beach, Malibu is a perfect fit for the brand, attracting influential entertainment industry residents and jetsetters.

2008
KVA COLLABORATION

Oliver Peoples collaborates with Kris van Assche (Artistic Director of Dior Homme) on a frame for the runway debut of the KVA Men’s 2008 collection.

2008
MIND GAMES

Oliver Peoples celebrates its 20 Year Anniversary by collaborating with Hollywood icon Robert Evans (legendary producer of The Godfather) on a special frame and the first brand marketing film, “Mindgames.”

2008
NOM DE GUERRE COLLABORATION

In collaboration with Nom De Guerre, a New York retail store and apparel brand, Oliver Peoples releases an optical style, sunglass, and clip-on.

2009
OLIVER PEOPLES SAN DIEGO

The seventh Oliver Peoples boutique opens in San Diego, California at Fashion Valley Center. In the same year, Oliver Peoples opens shop-in-shops at Bergdorf Goodman, New York and Ron Herman on Melrose Avenue in Los Angeles

2009
CATCH A TUESDAY

Modern Hollywood starlet Zooey Deschanel is also a fashion icon and musician, making her an ideal collaboration candidate to create a namesake frame and the campaign feature film, “Catch A Tuesday.”

2010
LES ENFANTS

The brand campaign and short film “Les enfants s’ennuient le dimanche” (The Children are bored on Sundays), starring Shirley Manson and Elijah Wood, is a light-hearted foray into the whimsical world of an odd couple entertaining themselves among luxury and leisure.

2010
VINTAGE CIRCA 1987

Oliver Peoples launches Original Vintage Circa 1987: Larry is inspired to explore his personal archive and wholesale collection of original designs. In an ongoing celebration of our heritage, styles are produced in the same spirit and available to select stores.

2010
BALMAIN COLLABORATION

For the 2010 season, Paris couture house Balmain collaborates with Oliver Peoples to create its first eyewear design reflecting the edgy aesthetics developed by designer Christophe Decarnin on the runway.

2011
OLIVER PEOPLES CHICAGO

The eighth Oliver Peoples boutique opens in Chicago, Illinois on Rush Street.

2012
GREGORY PECK COLLABORATION

Oliver Peoples releases the Gregory Peck, inspired by the optical style worn by Gregory Peck in his Academy Award-winning role as Atticus Finch in the film adaptation of Harper Lee’s Pulitzer Prize winning novel To Kill a Mockingbird.

2012
THESOLOIST COLLABORATION

Oliver Peoples launches a collaboration series with emerging fashion label TAKAHIROMIYASHITA TheSoloIst., by Japanese designer Takahiro Miyashita, praised in the men’s fashion world as a true visionary.

2013
25TH ANNIVERSARY

Oliver Peoples celebrates 25 years since the release of the first wholesale collection. Two commemorative styles, inspired by original sketches from 1989, celebrate the momentous year. The campaign and short film “Stage 9” stars Hollywood legend Ray Liotta alongside actress Bar Paly.

2014
OLIVER PEOPLES SAN FRANCISCO

Oliver Peoples opens its latest flagship boutique in San Francisco, California located at the corner of Maiden Lane and Grant Avenue.

2015
BYREDO COLLABORATION

Oliver Peoples partners with Ben Gorham’s Stockholm-based fragrance house, Byredo, for a compelling collaboration that explores the intersection between sight and scent.

2016
THE ROW COLLABORATION

Oliver Peoples creates a new eyewear collaboration with NYC fashion brand The Row. The collection of women’s sunglasses consists of half a dozen styles inspired by iconic Oliver Peoples designs, ranging from a professional daywear to a late-night aesthetic.

2016
OLIVER PEOPLES LONDON

The brand opens its first International flagship boutique in London, United Kingdom.

2016
BERLUTI COLLABORATION

Luxury Leather brand Berluti and Oliver Peoples collaborate to create a capsule collection of exclusive eyewear inspired by Berluti signature elements.

2017
30TH ANNIVERSARY

In celebration of the 30th Anniversary, Oliver Peoples partners with illustrious photographer Peter Lindbergh for the 2017 campaign. Fashion icon Amber Valletta leads an all-star cast of models who represent both the notable legacy of Oliver Peoples and the brand’s aspiring future. Included in the collection are modern interpretations of the most iconic styles, some offered in gold.

2017
ALAIN MIKLI COLLABORATION

As part of the 30th Anniversary celebration, Oliver Peoples collaborates with famed French eyewear brand Alain Mikli for a colorful capsule collection of designer sunglasses.