Summer Modernism

Inspired by the lens of Slim Aarons, the 2025 summer campaign captures retro leisure and timeless style.
Click below to unveil each chapter.

Slim Aarons, the quintessential chronicler of luxury and leisure, renowned for his sun-drenched portraits of high society at play in mid-century California. His iconic photograph Poolside Gossip, a dreamy tableau of elegance and ease, serves as a muse for this campaign’s vision of timeless glamour. Sun-soaked days and balmy nights unfold—nostalgia meets modern ease.

The campaign channels Oliver Peoples’ vintage heritage and refined sensibility through four cinematic chapters: Private Quarters, Poolside, Aperitif, and Games. Retro-inspired frames echo the golden age of leisure, while still-life imagery is paired with Aarons’ iconic photography to create a timeless tableau where luxury meets nostalgia.

Chapter 1: Poolside Gossip

Poolside Gossip channels the dreamy allure of straw hats, hand fans, and sun-dappled drinks setting the scene for sun-soaked sophistication and conversation. Gradient lenses take center stage—catching the light and casting soft reflections across warm concrete, they elevate both new and classic Oliver Peoples styles with a luminous, laid-back elegance.

Summertime is always the best of what might be.

Swimmer And Sunbather by Slim Aarons, 1968.

Chapter 2: Scrabble in Palm Springs

The scene brings nostalgia to life on sprawling green lawns, where backgammon, croquet, Scrabble, and badminton unfold beneath the California sun. Frames inspired by vintage silhouettes—from the tailored charm of Cary Grant and Gregory Peck to the feminine allure of Ms. Oliver’s cat-eye—add a timeless elegance to each spirited match.

Scrabble in Palm Springs by Slim Aarons, 1970.

Chapter 3: Golden Hour Aperitif

The golden ritual of cocktail hour—a signature scene in Slim Aarons’ social lens—where vintage-inspired drinks are savored as the sun dips below the hills. Frames adorned with delicate filigree detailing, from mid-century motifs to the Nineteen Sixties design, echo the quiet elegance of the era and reflect the timeless craftsmanship that defines Oliver Peoples.

Poolside Friendship by Slim Aarons, 1970.

“Deep summer is when laziness finds respectability.”— Sam Keen

Genuine Leather

$ 9999

Nev found in Dusty Olive and Oliver Sixties Sun in Walnut Tortoise.

“Deep summer is when laziness finds respectability.”

— Sam Keen

Chapter 4: Summer Reading

Summer Reading invites a winding down of the day through intimate indoor moments after hours under the sun. Surrounded by shag rugs and gold-framed styles such as Calidor and Coleridge.