Campaigns | Craftsmanship

Facing West

Facing West stands as a poetic homage to the golden light of California.
With this, Oliver Peoples unveils its Spring 2024 collection.

13 Min Reading

Contemporary design meets vintage elegance in Avelin. Shown here in Vintage DTBK + Carbon Grey.

Spring 2024 preview

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Facing West captures the center of Oliver Peoples' design ethos, intricately weaving the spirit of California's allure into each detail and facet of the Spring collection. Channeling a nostalgic aura, the campaign embodies the spirit of the West Coast through models Kit Butler, Arlenis Sosa, Joseph Norris, and Mili Pineiro. Clad in monochromatic attire, they emit an understated elegance blending seamlessly with the warm backdrop. Renowned photographer, Matthew Brookes, immortalizes this mix of nostalgia and modern allure, accentuating the interplay between the models and the radiant natural light.

A rectangular sunglass with timeless appeal, Rosson Sun features a custom argyle motif on both sides of the metal corewire.

An homage to California design, this collection introduces modern classics with bold, timeless shapes. Rosson Sun, a meticulously structured rectangular sunglass, pairs with the sleek, subtle cat eye, Avelin. Ms. Oliver brings a bold, upswept angle to a classic silhouette, and Maridan presents an oversized, glamorous frame. For optical, Rosson emulates the shallow shape of the paired sunglass, and Afton redefines the original, archival style with genuine pins and a custom-designed corewire. Josianne, a lightweight acetate, offers a distinctly optical look with traditional and colorful hues.

The California sun illuminates the translucent acetates of new styles, Josianne and Rosson.

Feminine silhouettes crafted to perfection; Ms. Oliver and Avelin are offered in both rich tortoise and translucent hues.

A direct ode to elements of the golden state can be found in the art deco offerings of the collection. Rivetti, a double bridge frame, and Rhydian, a panto lens pair, redefine elegance with sharp aesthetics. The sunglasses are uniquely marked throughout the temples with a Golden Gate Bridge inspired filigree that is exceptionally crafted in Japan with luxurious titanium.

An optical style with intrigue, Levinson features a distinctive, angular lens shape, alongside the sharp, classic look of Rosson Sun.

Notably, this season offers a sculpted titanium temple in the collection. Loftin, with its square lens shape accented by a keyhole bridge, and Orrison, a modern take on the iconic Oliver Peoples frame, O’Malley, feature this exceptional blend of titanium and acetate detailing. In comparison, Levison has a faceted temple and endpiece for a uniquely defined look.

Inspired by the Golden Gate Bridge, the Art-Deco filigree can be seen on new titanium styles, Rhydian and Rivetti.

Throughout the collection, the eclectic and classic designs accentuate the versatility of the brand. Much like looking westward – whether in a literal or aspiration manner, there is a certain freedom that comes to light. The campaign invites you to experience the transformative mindset of the California sun. A natural muse often embodied in every pair of Oliver Peoples eyewear.

Subtly striking at golden hour in new optical styles, Afton and Orrison.

PHOTOS: Matthew Brookes
VIDEO: Steven Priovolos

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